Market Entry Strategy Examples
  • Company A has developed a technology that can be used to treat a variety of health concerns.  While there are similarities in the product commercialization pathways of all the options, time and resource constraints dictate choosing one initial product pathway.  Given today’s healthcare provider, payer, and regulatory realities, what is the appropriate MGPP for Company A?
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  • Company B has developed a technology that can significantly improve the energy efficiency of internal combustion engines.  There are many potential end-user and OEM options available to the Company.  However, time and resource constraints make the choice of an optimal pathway to market uncertain.  Given today’s competitive, regulatory and social environment realities, what is the appropriate MGPP for Company B?

 

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